As a full blood enterpriser against the main stream.

Als Vollblutunternehmer gegen den Strom © eyetronic /

© eyetronic /

As start of the year a book-tip: “The Virgin Way”

He was a bad schoolboy and was at war as a dyslexic with the orthography. On the last day at school, which he left without diploma, his director prophesied to him he will end either in prison, or become a millionaire. Today the selfmade multi-millionaire Sir Richard Branson is worth around 5 billion US dollars and lives on his own 30-hectar-private island "Necker Island", which belongs to the British Virgin of Iceland or in London. The full blood enterpriser had laid with his records-dispatch store "Virgin" as a 20 year-old the foundation-stone to a company empire. And up till today, he provides not only with his enterprises, but also by adventurous world record attempts or other public-relations appearances for sensation.

If it's fun, it's worth doing!

Every single day, Branson is bombed with questions on the subjects career, success and enterprise foundation. The book "The Vergin Way - How to Listen, Learn, Laugh and Lead" collects the most interesting questions and Bransons honest answers to it. Seldom one could learn so much of one of the most successful enterprisers of the world. He has never relaxed or set back. Sir Richard Branson is a special enterpriser, selfmade multi-millionaire and a person with special foresight. “To listen” to such a personality,the subjects success and enterprise guidance is fascinating  and teaches us a lot. For me this book was not only very entertaining, but also especially instructive. I have briefly summarised in this summary the points most important for me and will integrate this into my style of leadership and life style.

Bransons secrets behind his success from the first sight

Follow your dream and just do it

You will live a much better life if you “just do it” and pursue your passions. People who have the courage to spend their time working on things they love are usually the ones enjoying life the most. They are also the ones who dared to take a risk and chase their dreams.

Make a positive difference and do some good

If you aren’t making a positive difference to other people’s lives, then you shouldn’t be in business. Companies have a responsibility to make a difference in the world, for their staff, their customers – everyone. The amazing part is that doing good is also good for business, so what are you waiting for?

Believe in your ideals and be the best

A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be? Don’t get suckered into blindly pursuing profits and growth. Stay focused on being the best at everything you do and, if you want it to, the rest will follow.

Have fun and look after your team

Fun is one of the most important – and underrated – ingredients in any successful venture. If you’re not having fun, then it’s probably time to call it quits and try something else.

If your team members are engaged, having fun and genuinely care about other people, they will enjoy their work more and do a better job – it’s really that simple. Find people who look for the best in others, lavish more praise than criticism, and love what they do.

Don’t give up

On every adventure I have undertaken – whether setting up a business, flying around the world in a balloon or racing across oceans in a boat – there have been moments when the easy thing to do would have been to throw in the towel and walk away. By simply sticking with it, brushing yourself down and trying again, you’ll be amazed what you can achieve.

Listen, take lots of notes and keep setting new challenges

Listen more and talk less. Take notes – lots of notes. If you don’t write down your own (and others) spontaneous ideas, they can be gone in the blink of an eye. Make lists to keep track of your goals. You’ll be amazed at the challenges a listing culture can overcome.

Delegate and spend more time with your family

The art of delegation is one of the key skills any entrepreneur must master. “Hire your weakness” – if you find people who can take on tasks you aren’t good at, it frees you up to plan for the future. If also gives you time to spend with your family, which is really the most important thing of all. O yes, and don’t forget to garner your family’s input on the occasional big ideas – like Virgin condoms, for instance!

Turn off that laptop and i-phone and get your derriere out there

Rather and sitting in front of a screen all your life, try switching it all of on a regular basis and going out into the world. Start with your own backyard and then expand your field of vision. “Life isn’t a dress rehearsal”. With so many fascinating people to meet exiting adventures to embark upon and rewarding challenges to undertake, there’s no time to lose.

Communicate, collaborate and communicate some more

Keep it simple, stupid, and above all else keep it coming. Mushrooms might grow when they are kept in the dark and fed a diet of dung but it doesn’t work with people. Remember Steve Jobs and the Pixar piazza: build open work environments that invite your people to intermingle and share their visions.

Do what your love and have a couch in the kitchen

As long as you are surrounded by the people you love and doing what you love, it really doesn’t matter where you are. When we are on Necker we tend to spend most of our time in the kitchen. Add in a bedroom and a partner that you love, and you really don’t need too much more.